diff --git a/data/default.json b/data/default.json
index ffc51e1..604a4a2 100644
--- a/data/default.json
+++ b/data/default.json
@@ -7,7 +7,8 @@
         {
           "event-name" : "alarm-clock-elapsed",
           "type"       : "Sound",
-          "effect"     : "alarm-clock-elapsed"
+          "effect"     : "alarm-clock-elapsed",
+          "media-role" : "Alarm"
         },
         {
           "event-name" : "button-pressed",
@@ -42,7 +43,8 @@
         {
           "event-name" : "message-new-cellbroadcast",
           "type"       : "Sound",
-          "effect"     : "cellbroadcast"
+          "effect"     : "cellbroadcast",
+          "media-role" : "Emergency"
         },
         {
           "event-name" : "message-new-email",
@@ -62,7 +64,8 @@
         {
           "event-name" : "phone-incoming-call",
           "type"       : "Sound",
-          "effect"     : "phone-incoming-call"
+          "effect"     : "phone-incoming-call",
+          "media-role" : "Ringtone"
         },
         {
           "event-name" : "phone-hangup",
diff --git a/data/media-role-nodes.conf b/data/media-role-nodes.conf
new file mode 100644
index 0000000..fd37d20
--- /dev/null
+++ b/data/media-role-nodes.conf
@@ -0,0 +1,140 @@
+# Based on https://gitlab.freedesktop.org/pipewire/wireplumber/-/blob/master/src/config/wireplumber.conf.d.examples/media-role-nodes.conf
+
+wireplumber.profiles = {
+  main = {
+    policy.linking.role-based.loopbacks = required
+  }
+}
+
+wireplumber.settings = {
+  # Default role
+  node.stream.default-media-role = "Multimedia"
+  linking.role-based.duck-level = 0.5
+}
+
+wireplumber.components.rules = [
+  {
+    matches = [
+      {
+        provides = "~loopback.sink.*"
+      }
+    ]
+    actions = {
+      merge = {
+        arguments = {
+          capture.props = {
+            # Explicitly mark all these sinks as valid role-based policy
+            # targets, meaning that any links between streams and these sinks
+            # will be managed by the role-based policy
+            policy.role-based.target = true
+
+            audio.position = [ FL, FR ]
+            media.class = Audio/Sink
+          }
+          playback.props = {
+            # This must be set to ensure that the real audio sink is suspended
+            # when there is no active client stream linked
+            node.passive = true
+            # Set this to an unused role to make sure that loopbacks don't
+            # accidentally chain-link on to one another, especially when
+            # node.stream.default-media-role is configured in the settings
+            media.role = "Loopback"
+          }
+        }
+        requires = [ support.export-core, pw.node-factory.adapter ]
+      }
+    }
+  }
+]
+
+wireplumber.components = [
+  {
+    type = virtual, provides = policy.linking.role-based.loopbacks
+    requires = [ loopback.sink.role.multimedia
+                 loopback.sink.role.notification
+                 loopback.sink.role.alarm
+                 loopback.sink.role.ringtone
+                 loopback.sink.role.alert ]
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      node.name = "loopback.sink.role.multimedia"
+      node.description = "Multimedia"
+      capture.props = {
+        device.intended-roles = [ "Music", "Movie", "Game", "Multimedia" ]
+        device.icon-name = "applications-multimedia"
+        policy.role-based.priority = 10
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "mix"
+      }
+    }
+    provides = loopback.sink.role.multimedia
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      # System events from e.g. notifications
+      node.name = "loopback.sink.role.notification"
+      node.description = "System Events and Notifications"
+      capture.props = {
+        device.intended-roles = [ "Notification" ]
+        device.icon-name = "preferences-system-notifications"
+        policy.role-based.priority = 20
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "duck"
+      }
+    }
+    provides = loopback.sink.role.notification
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      # Alarm clocks
+      node.name = "loopback.sink.role.alarm"
+      node.description = "Alarm Clocks"
+      capture.props = {
+        device.intended-roles = [ "Alarm" ]
+        device.icon-name = "alarm"
+        policy.role-based.priority = 30
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "duck"
+        policy.role-based.preferred-target = "Speaker"
+      }
+    }
+    provides = loopback.sink.role.alarm
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      # Phone call ring tones
+      node.name = "loopback.sink.role.ringtone"
+      node.description = "Ringtones"
+      capture.props = {
+        device.intended-roles = [ "Ringtone" ]
+        device.icon-name = "call-ring"
+        policy.role-based.priority = 40
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "cork"
+      }
+    }
+    provides = loopback.sink.role.ringtone
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      # Cell Broadcasts, etc
+      node.name = "loopback.sink.role.alert"
+      node.description = "Alerts"
+      capture.props = {
+        device.intended-roles = [ "Alert", "Emergency" ]
+        device.icon-name = "network-cellular"
+        policy.role-based.priority = 100
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "cork"
+        policy.role-based.preferred-target = "Speaker"
+      }
+    }
+    provides = loopback.sink.role.alert
+  }
+]
diff --git a/data/meson.build b/data/meson.build
index b68c5ae..de3310f 100644
--- a/data/meson.build
+++ b/data/meson.build
@@ -91,4 +91,7 @@ if get_option('daemon')
     install_dir: systemd_user_unit_dir,
   )
 
+  if get_option('media-roles')
+    install_data('media-role-nodes.conf', install_dir: wireplumberdir)
+  endif
 endif  # daemon
diff --git a/examples/media-role-nodes.conf b/examples/media-role-nodes.conf
new file mode 100644
index 0000000..f25fbf5
--- /dev/null
+++ b/examples/media-role-nodes.conf
@@ -0,0 +1,138 @@
+# Based on https://gitlab.freedesktop.org/pipewire/wireplumber/-/blob/master/src/config/wireplumber.conf.d.examples/media-role-nodes.conf
+
+wireplumber.profiles = {
+  main = {
+    policy.linking.role-based.loopbacks = required
+  }
+}
+
+wireplumber.settings = {
+  # Default role
+  node.stream.default-media-role = "Multimedia"
+  linking.role-based.duck-level = 0.5
+}
+
+wireplumber.components.rules = [
+  {
+    matches = [
+      {
+        provides = "~loopback.sink.*"
+      }
+    ]
+    actions = {
+      merge = {
+        arguments = {
+          capture.props = {
+            # Explicitly mark all these sinks as valid role-based policy
+            # targets, meaning that any links between streams and these sinks
+            # will be managed by the role-based policy
+            policy.role-based.target = true
+
+            audio.position = [ FL, FR ]
+            media.class = Audio/Sink
+          }
+          playback.props = {
+            # This must be set to ensure that the real audio sink is suspended
+            # when there is no active client stream linked
+            node.passive = true
+            # Set this to an unused role to make sure that loopbacks don't
+            # accidentally chain-link on to one another, especially when
+            # node.stream.default-media-role is configured in the settings
+            media.role = "Loopback"
+          }
+        }
+        requires = [ support.export-core, pw.node-factory.adapter ]
+      }
+    }
+  }
+]
+
+wireplumber.components = [
+  {
+    type = virtual, provides = policy.linking.role-based.loopbacks
+    requires = [ loopback.sink.role.multimedia
+                 loopback.sink.role.notification
+                 loopback.sink.role.alarm
+                 loopback.sink.role.ringtone
+                 loopback.sink.role.alert ]
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      node.name = "loopback.sink.role.multimedia"
+      node.description = "Multimedia"
+      capture.props = {
+        device.intended-roles = [ "Music", "Movie", "Game", "Multimedia" ]
+        device.icon-name = "applications-multimedia"
+        policy.role-based.priority = 10
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "mix"
+      }
+    }
+    provides = loopback.sink.role.multimedia
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      # System events from e.g. notifications
+      node.name = "loopback.sink.role.notification"
+      node.description = "System Events and Notifications"
+      capture.props = {
+        device.intended-roles = [ "Notification" ]
+        device.icon-name = "preferences-system-notifications"
+        policy.role-based.priority = 20
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "duck"
+      }
+    }
+    provides = loopback.sink.role.notification
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      # Alarm clocks
+      node.name = "loopback.sink.role.alarm"
+      node.description = "Alarm Clocks"
+      capture.props = {
+        device.intended-roles = [ "Alarm" ]
+        device.icon-name = "alarm"
+        policy.role-based.priority = 30
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "duck"
+      }
+    }
+    provides = loopback.sink.role.alarm
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      # Phone call ring tones
+      node.name = "loopback.sink.role.ringtone"
+      node.description = "Ringtones"
+      capture.props = {
+        device.intended-roles = [ "Ringtone" ]
+        device.icon-name = "call-ring"
+        policy.role-based.priority = 40
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "cork"
+      }
+    }
+    provides = loopback.sink.role.ringtone
+  }
+  {
+    name = libpipewire-module-loopback, type = pw-module
+    arguments = {
+      # Cell Broadcasts, etc
+      node.name = "loopback.sink.role.alert"
+      node.description = "Alerts"
+      capture.props = {
+        device.intended-roles = [ "Alert", "Emergency" ]
+        device.icon-name = "network-cellular"
+        policy.role-based.priority = 100
+        policy.role-based.action.same-priority = "mix"
+        policy.role-based.action.lower-priority = "cork"
+      }
+    }
+    provides = loopback.sink.role.alert
+  }
+]
diff --git a/meson.build b/meson.build
index b14c4c2..bc2a572 100644
--- a/meson.build
+++ b/meson.build
@@ -42,6 +42,7 @@ if udev.found() and get_option('daemon')
 else
   udevdir = prefix / 'lib' / 'udev' / 'rules.d'
 endif
+wireplumberdir = datadir / 'wireplumber' / 'wireplumber.conf.d'
 
 run_data = configuration_data()
 run_data.set('ABS_BUILDDIR', meson.current_build_dir())
@@ -124,6 +125,7 @@ summary = [
   '  Introspection: @0@'.format(introspection),
   '           Vapi: @0@'.format(get_option('vapi')),
   '          Tests: @0@'.format(get_option('tests')),
+  '    Media Roles: @0@'.format(get_option('media-roles')),
   '---------------',
   '',
 ]
diff --git a/meson.options b/meson.options
index 9db4de7..55f4d36 100644
--- a/meson.options
+++ b/meson.options
@@ -19,3 +19,6 @@ option('tests',
 option('systemd_user_unit_dir',
        type: 'string', value: '',
        description: 'Directory for systemd user units')
+option('media-roles',
+       type: 'boolean', value: false,
+       description: 'Use media roles')
diff --git a/run.in b/run.in
index 33b3933..9d62ba6 100755
--- a/run.in
+++ b/run.in
@@ -1,4 +1,4 @@
-#!/bin/sh
+#!/bin/bash
 set -e
 
 ABS_BUILDDIR='@ABS_BUILDDIR@'
@@ -14,5 +14,7 @@ if [ "${FBD_GDB}" = 1 ]; then
     WRAPPER="gdb --args"
 fi
 
+EXEC=${@:-${ABS_BUILDDIR}/src/feedbackd}
+
 set -x
-exec ${WRAPPER} "$@"
+exec ${WRAPPER} $EXEC
diff --git a/src/fbd-dev-sound.c b/src/fbd-dev-sound.c
index 3e11c0d..8e01fa6 100644
--- a/src/fbd-dev-sound.c
+++ b/src/fbd-dev-sound.c
@@ -1,5 +1,6 @@
 /*
  * Copyright (C) 2020 Purism SPC
+ *               2025 Phosh.mobi e.V.
  * SPDX-License-Identifier: GPL-3.0+
  * Author: Guido Günther <agx@sigxcpu.org>
  *
@@ -9,6 +10,8 @@
 
 #define G_LOG_DOMAIN "fbd-dev-sound"
 
+#include "fbd-config.h"
+
 #include "fbd-dev-sound.h"
 #include "fbd-feedback-sound.h"
 
@@ -199,11 +202,13 @@ on_sound_play_finished_callback (GSoundContext *ctx,
 
 
 gboolean
-fbd_dev_sound_play (FbdDevSound *self, FbdFeedbackSound *feedback, FbdDevSoundPlayedCallback callback)
+fbd_dev_sound_play (FbdDevSound              *self,
+                    FbdFeedbackSound         *feedback,
+                    FbdDevSoundPlayedCallback callback)
 {
   FbdAsyncData *data;
   const char *filename;
-  const char *role;
+  const char *role = NULL;
 
   g_return_val_if_fail (FBD_IS_DEV_SOUND (self), FALSE);
   g_return_val_if_fail (GSOUND_IS_CONTEXT (self->ctx), FALSE);
@@ -213,7 +218,9 @@ fbd_dev_sound_play (FbdDevSound *self, FbdFeedbackSound *feedback, FbdDevSoundPl
   if (!g_hash_table_insert (self->playbacks, feedback, data))
     g_warning ("Feedback %p already present", feedback);
 
+#ifdef FBD_USE_MEDIA_ROLES
   role = fbd_feedback_sound_get_media_role (feedback);
+#endif
   if (!role)
     role = "event";
 
diff --git a/src/meson.build b/src/meson.build
index 5483aca..8459bee 100644
--- a/src/meson.build
+++ b/src/meson.build
@@ -1,6 +1,11 @@
 # Feedback daemon
 if get_option('daemon')
 
+  config_h = configuration_data()
+  config_h.set_quoted('PACKAGE_VERSION', meson.project_version())
+  config_h.set('FBD_USE_MEDIA_ROLES', get_option('media-roles'))
+  configure_file(output: 'fbd-config.h', configuration: config_h)
+
   fbd_enum_headers = files('fbd-event.h', 'fbd-feedback-led.h', 'fbd-feedback-vibra.h')
   fbd_enum_sources = gnome.mkenums_simple('fbd-enums', sources: fbd_enum_headers)